Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

Evolving Fashion Trends – Then and Now

Well Isn’t it quite an understatement if one thinks that fashion in India has come of age and in the last few decades, there has been a complete shift of thought as to how fashion was perceived to be and how the recent trends has transformed Indian Fashion into a global brand.

India being a country with an age old legacy of clothing & known for producing some of the best intricate creations in the world, yet seems to have a long way to go

How it All Began-

Over the years, popular Bollywood trends have been dominating the fashion scene from Madhubala’s Anarkali-look with kurtas and churidars in Mughal-e-Azam (1960),to the purple embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun. Thus, by taking a cue form history and passing on the rich & royal flavour onto the costumes designed for movies or social events has facilitated Indian designers and Indian clothes to make its mark all over the world.

The Birth of Changing Fashion-

Moreover, it was not until the birth of the 80s which was the period when the first generation of Indian fashion designers started to emerge including Satya Paul. Research shows that the designs and ensembles from some of the world’s most talented designers, proves that- some of these “new” trends are simply a part of the Retro-culture which brings back yesteryears fashion into the present times.

The “Feminine Factor” – Biggest influence on evolving Fashion-

Fashion is & always been women centric, no doubt whenever a woman is dressed in a traditional “Saree” it makes her look sensuous and beautiful. Naturally this explains the great extent to which Indian woman have been the centre of attraction to all things that is about fashion & social change.Today the ‘Saree’ is no more the staple dress for women that it was once upon a time and even women in their 30s today find it not so practical in wearing the Saree as they are not used to it. No wonder in offices of an emerging India “saree day” is celebrated as a special day. Thus, some of these “new” trends as regards saree aka modern day “Lehenga” apt for a Cosmo culture simply reminds one of a by gone era.

Fashion! Now & Then-

Thus, from the above, it is evident that the influence of western culture on fashion specially concerning the youth, can be seen in today’s outfits which is trying to find a balance between the original & traditional types, which again proves the mixing of the old & the new. So, what was once worn as part of daily life and was common clothing seems to have now become somewhat of a social get together clothing. Moreover, the earliest signs of the coming together of western fashion & Indian dressing was witnessed when Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology, New York

This was a paradigm shift for the Indian fashion industry since now there was a formal recognition of the new forms of traditional styles influenced by western culture that has in effect generated a lot many new fashion ideas & concepts & other interesting fashionable accessories for women.

Therefore, New ways of draping the Saree came about to be known & now a day pairing it up with a fusion wear such as dhoti pants have been the new trend which in now being promoted by fashion houses among the uber crowd. What was once plain Salwar suits has now become Anarkali salwar kameez suits worn by many young women which make them look elegant and allows them to opt for vivid colours and bohemian designs.

Well, it’s all coming back, fashion is throwing back the ‘retro charm pendants’ from the ’90s, ‘baggy pants’ from the ’70s and even ‘long flashy sleeves’ that can be traced back to the 18th century. With so much happening we simply seem to be spoilt for choice, because change is good & everyone wants to move over from the old & to the new.

Thus, Crop tops, shoulder pads and even fanny packs are seeing a comeback. Also, a brisk suit with intact shoulders was a huge-trend among women in business in the ’80s & has now become a corporate wear for many working women. And again, Yoga pants, leggings and tight crop tops have now become a common trend, I suppose the credit goes to their sportive appeal.

Thus, the new idea of tradition is not to succumb to yesteryear philosophies which got handed down from one generation to the other. Rather the new idea of ethnic style is to befriend the philosophies of a bygone era & use them in relation to the contemporary sense and mood of today’s fashion.

Elegant Jewelry and Fashion Accessories For Women

At the present time, fashionable outfits, fashion ornaments and finally the fashion accessories make the women’s wardrobe collection comprehensive for grace, fashion, and elegance. Clothing like a vow Clothing! adds to lift up the excitement of women’s accessories. Up to the present time, women’s fashion accessories have gone through a sea change. More importantly, for the women performing many roles: grace, fashion and elegance are the must have’ accessories of their wardrobes. So, ladies, let’s talk about you all time favorite accessories for a minute.

Let’s talk girl talk:

Talking about the women’s clothing today, In place of classic and intense styles, women prefer to carry simple and sophisticated smartness in their accessories. Moreover, they pay preference to the timeless and stylish clothing. No doubt, you, reading this article must be women who know to flatter and boost yourselves with clothing, but there’s always a lot more to learn. And frankly, when it comes to fashion, I don’t think women can resist learning. So, are you keen to find out more to add to your closet? Well, you are at the right place.

Being a lady, you must be very much interested in looking young, cool and sexy at the same time. More to this, elegance and power dressing is what every young lady desire to have. Keeping the women’s aspirations in mind, we intend to make sure the attires we offer are youthful, cool and sexy. It seems to me that, clothing, frames the entire personality of the individual. Since your clothes are powerful enough to give you the look of a matured otherwise a sweet sixteen look. Additionally, here’s the solution for the growing needs of the women of style, fashion, and elegance. Aligned with the fashion, clothing, accessories and other stylish jewels are the essential parts of the women’s wardrobe and complete dressing.

Fashion is not something that exists in dresses only. Fashion has to do with ideas of putting on jewels and other accessories to get the eyes on you. There’s this saying, women can wear the new dress every day and look new every day. And if you are a solid supporter of this adage, then you also think every new dress needs some accessories to make your look stand out. So to find the relative accessories, let’s talk about precious bags first, that each of you craves for.

Ladies are you looking to shop for a perfect bag according to the occasion. Here’s that wonderful collection of relatively new handbags on the board with the fashion expert’s advice.

Check out this chic bag:

Are you looking for a smaller bag to carry with you during night outs in the town? Then, this cool chic bag is without any doubt the fashion accessory of the moment! This cross body is going to be the perfect choice for the night out.

Try this Backpack:

If you are looking for something to carry all your stuff, then this backpack is the right choice for you. Hey, did you notice how easy it is to wear? And yes! You can also put everything in. So, here’s all packed in this backpack of your choice.

70′s are back in vogue:

70′s are back in fashion, and this isn’t something surprising. So, invest in these astonishing bags and you are definitely going to raise your regular look.
Try this Backpack:

If you are looking for something to carry all your stuff, then this backpack is the right choice for you. Hey, did you notice how easy it is to wear? And yes! You can also put everything in. So, here’s all packed in this backpack of your choice.

70′s are back in vogue:

70′s are back in fashion, and this isn’t something surprising. So, invest in these astonishing bags and you are definitely going to raise your everyday look.

Get the hottest fab footwear this season:

Ladies, when it comes to footwear’s, you’ve got a lot of choices. And of course, a lady needs the right shoes to conquer the world. Since we are talking about the women’s right to shoes as it’s the shoe shopping that completes any woman.

There’s no need to wear those yesterday’s messy shoes. It’s time to clean out the dull collection from your closet and go shopping. And if your closet is packed with those tedious wedges and flats, it’s time for a change.

Footwear for the season is sizzling hot. Try these brilliant colored sandals to look different. The dazzling orange, yellow and hot pink colored shoes/sandals are the trends of the day. These comfortable, shiny colored stilettos are perfect to step in.

If you’ve been longing for those braided sandals to be in fashion again, then this season it’s your time. These easy to wear sandals cannot be the wrong choice at all. with super comfort level; they double their chances of being in every lady’s wardrobe.

Maybe, lustrous shoes are your choice. No worries! Silver and golden shining footwear are incredibly in trend. Since your footwear is not supposed to be dull or messy. This season you have all the choices to give your feet an elegant look to complement your overall dressing.

Bear in mind that dress or pants don’t put an end to your fashion, your gracefully wrapped feet complete your fascinating look.

Show off with the stylish jewelry:

Whether set of clothes or fancy footwear, nothing can add liveliness to your closet like jewelry. It’s hard to get the same smile that flashes on the pretty face when you see a ring, a bracelet or sparkly earrings matching your favorite dress. Here are some wonderful jewels that no lady can resist to add to her wardrobe.

Undoubtedly, jewels always lift your look. Simply, studded earrings or a simple pearl necklace could be the only thing to make your ordinary dress look extraordinary. Ladies, it’s not about loading your neck or ears with heavy jewelry, sometimes a simple stud suits better to the occasion.

With regards to our worthy seeker’s, we have all the jewels they prefer. If you are looking for a simple chain necklace, a neck string full of colorful beads, or a long strand full of pearls, make it just a word of your mouth and find it here with us.

Frame your face with earrings:

Small studs:
Small studs are not a bad choice to wear every day. If you love your ears to give a single studded shine, then these diamonds, gold or pearl engraved ear jewels are all to make you look versatile.

Highlight your arms:

Ladies, you are not expected to remain behind in fashion from any aspect. In that case, bracelets are not to be ignored. They can be plain, striking and exciting by adding to your look. Handicrafts for arms in golden or copper color are vastly in fashion this season.

Cinch your waist:

After all, it is time to cinch your waist. A quick closing of your buckle can totally modify your dress as well as your look. A simple plain belt around your waist adds a lot of catchy factor to your look. And yes, we are not talking about those boring wide belts, holding your pants. A studded leather cut piece in bright colors can emphasize your waist.

Try it another way:

Trendy women, you are not supposed to stick to that traditional style of breezing their belt on their waist. It’s time to attire differently. You can even try it on the skin hugging sweater, a tunic or a billowing blouse to look more stylish and extraordinary.